Marketing
Alison Kennedy
In this episode, we sit down with Alison Kennedy, a marketing and PR expert with over 25 years of experience working with high-profile brands like L’Oreal, F1, Giorgio Armani, and Chanel. Alison shares her journey into the world of marketing and public relations, offering valuable insights into brand-building, strategic storytelling, and navigating a fast-paced industry. Whether you’re interested in pursuing a career in marketing, PR, or business, Alison’s advice on balancing creativity with strategy and staying attuned to cultural trends is sure to inspire.
Listen Now on Spotify
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Listen Now on Spotify !
TIMESTAMPS:
1:39: Childhood Experiences and Interests
4:44: Discovering a Passion for PR and Marketing
7:14: Exposure to the Industry
11:32: Landing Her First High Profile Job
15:22: From Employee to Entrepreneur
16:42: Creating Experiences for Luxury Brands
22:01: Approaching Brand Strategy and PR
25:30: Capitalizing on Trends
27:19: Adapting to the Digital Age
29:04: Artificial Intelligence in Branding
31:19: Advice for Students
34:11: Finding Inspiration
36:08: Building Relationships and Final Thoughts